Make money with freelance copywriting! Of course. But how? What is copywriting anyway? Is it hard to learn? Who are the masters in this area, and how can I adopt their ways to build a business with freelance copywriting?
Freelance copywriting is one of the most lucrative of copywriting niches. Specialize further into sales pages, website copy, or marketing emails. Copywriters create the words that persuade, words that sell. In other words, freelance copywriting is the way that small business clients can increase their revenue. Because of this direct tie to income, freelance copywriters can command higher rates than other freelance writers.
Freelance copywriters need to develop their powers of persuasion. Tapping into the empathy of the ideal client is important for success. To be successful at freelance copywriting one must learn basic marketing concepts like the customer journey and stages of awareness. Successful freelance copywriters don’t rely on their intuition, but instead learn how to research effectively. Voice of the customer research is one technique for getting into the mind of the customer avatar, or the ideal client profile, sometimes known as the ICP.
Once you start looking for copywriting you will find it everywhere and may become addicted to critiquing copy that you see on everything from packaging to ads and advertorials and infomercials. You will naturally find styles that you like the most. It is important to remember that you are likely not your ideal client, nor the ideal client of your client. You must strive to write to maximize results of the project you are working on.
What makes an article or blog post successful? Success is ultimately in the eye of the writer. (Or, if you are the writer-for-hire, the eye of your client.) Writing takes time, and time is, as I hear all the time now, something we will never get back. What makes writing this content worth the time? …
